Friday, August 7, 2009


On August 28th, 2009, kidnapped Israeli Defense Force soldier Gilad Shalit will celebrate his 23rd birthday.

But for the fourth year in a row, it appears he will most likely celebrate this important milestone far away from his home in Israel.

Shalit was kidnapped by Hamas in the summer of 2006 and has remained in captivity since.

Negotiations for his release are ongoing.

‘Tweet4Shalit’ is a virtual grassroots movement inspired by the struggle Gilad Shalit must endure daily as a prisoner of war and as a victim of Islamic extremism.

‘Tweet4Shalit’ is a 24 hour Twitter event in which thousands of supporters will sign onto Twitter to tweet the hashtag ‘#GiladShalit’ with the goal of making Gilad a top ten Twitter ‘Trending Topic’ two days before his birth (recognizing that his actual birthday occurs on Shabbos).

‘Tweet4Shalit’ is a single-issue campaign only to raise awareness and is not a political action group.

Social networking is a way to inspire change and raise awareness and we plan to do just that. We invite everyone, everywhere to spread the word about ‘Tweet4Shalit’ and join us on Twitter, all day (and all night) on August 26th, 2009 (East Coast Time, U.S.A.)

For more information or to sign up, please visit us on Facebook.

UPDATE..... What a success! We trended for approximately twenty hours! And beat out Ted Kennedy to be the second most tweeted topic that day (topped only by Mac's new application). Thanks for all your help!

UPDATE..... Check out the Brain Cuban interview with ME about the highly successful campaign!